Online Betting Marketing In Malaysia: Trends And Strategies

Online Betting Marketing In Malaysia: Trends And Strategies

Marketing online betting in Malaysia is not an easy process. After all, there is quite a lot of confusion around the country about the legality of sports betting and visiting online casinos. The fact there is a legal casino that is open to expats and tourists, but gambling is still essentially illegal in Malaysia, makes it difficult for a lot of people to know what to think. It is simple to get around the rules, though, and a lot of different online casinos can still be accessed in the country with few complications. This is partly due to improvements in technology, with mobile betting now simple as most people have a smartphone. Online casinos and sportsbooks should exercise care around their marketing as a result of Malaysia's gambling laws. But here are a few ways these sites can be marketed well.

Social Media

For a lot of people nowadays, social media is effectively now the internet. Many internet users spend most of their time online browsing sites such as Twitter, Facebook and Instagram. These social media sites have, therefore become some of the most critical places for online betting marketing in Malaysia. This is where potential punters are hanging out, and this is where marketers can reach them as a result. Spreading the message of an online betting company through social media has never been easier than it is now. Buying advertisements is an option, but natural growth will be the best way to proceed for a lot of companies that are operating in this sphere. It is a very competitive industry, so social media efforts have to work to stand out from the crowd. Doing the same things as other similar companies are unlikely to yield positive results.

Search Engine Optimisation (SEO)

Search engine optimisation - or just SEO for short - is the building block around which all successful online marketing campaigns are constructed these days. Websites that do not have SEO at their heart are unlikely to perform well in search engine results pages displayed on sites like Google and Bing. Being unable to rank highly for the most important online betting search terms makes it a lot harder for customers to find a site. If a rival is performing a lot better in search results, they are likely to be able to snap up a lot more punters as a result. SEO can be worked on in several different ways, from producing landing pages that are the first point of call for many users, to blogs that help to spread the word of an online betting site.

Affiliate Programmes

Affiliate programmes are the cornerstone for online betting marketing for as long as possible. Whether you're in Malaysia or other parts of the world, affiliates work very well in every industry, so, unsurprisingly, this approach is popular with online betting brands in Asia and elsewhere. Marketers who share an affiliate link with their customers receive a small cut of the proceeds. In effect, everyone can be a winner when it comes to online betting affiliate programmes. Customers often get a more attractive promotion that has been exclusively designed for them. The online betting brand sees a rise in the number of people visiting their site - and spending cash. Marketers get some of the proceeds too, so nobody is missing out from these schemes.

Email Marketing

Social media has surpassed email marketing as arguably the top online betting marketing method in Malaysia, but that does not mean email marketing no longer has a place. In fact, due to not everyone being on social media, email marketing can still be very effective. Messages can be carefully tailored to make them as punchy as possible for punters. Offering a newsletter - perhaps with free sports betting picks and predictions - is a fantastic way for marketers to gather data. This system can then be used to produce marketing campaigns that work in a much more effective way than if there was no data to analyse and utilise.

Web Analytics

Finally, web analytics should not be forgotten about when creating online betting marketing campaigns in Malaysia. More of a tool than a strategy in itself, a firm grasp of web analytics - both how they work and how to read the data - is key for anyone planning marketing efforts. Knowing the answer to questions such as which marketing campaigns are producing the best results is vital to make tweaks that make them even more effective in the future. Using all five of the things we talk about above can make for successful online betting marketing in Malaysia - try them all out today.